2010 Red Ribbon Campaign To Raise Awareness of Drug Abuse


Guam – A full slate of activities are planned throughout the month of October to celebrate the Red Ribbon Campaign.

The Red Ribbon Campaign is a nationwide effort aimed at raising awareness about the dangers of drug abuse by wearing a red ribbon from October 23rd to 31st, which is the National Red Ribbon Week.

Guam’s Red Ribbon Coalition includes local and federal agencies, private and non-profit organizations that have partnered to increase awareness of the National Red Ribbon Campaign’s significance and promote a drug-free Guam.  This year’s theme is “I Am Drug-Free.”  The campaign provides communities with a forum to bring together parents, schools and businesses to find new and innovative ways to keep kids drug free.   

Red Ribbon Week kicked off with an island wide poster contest and gate decorating contest open to all schools.  There is also a Drug Free Rap Contest this year.  In addition, coalition members are conducting drug awareness presentations at various schools. If your school is interested in drug presentations for Red Ribbon Week Activities, contact the Guam National Guard Counterdrug Program at 647-2769.

The following activities have been slated for Red Ribbon Week 2010:

2010 Red Ribbon Week Activities

* Fri., Oct. 1, 2010  Proclamation Signing at Adelup, Governor’s Office, 10:00 AM

Fri., Oct. 8, 2010  Northern Red Ribbon Wave at Micronesia Mall, 4:30-5:30 PM,

Show time 4:00 PM

* Fri., Oct. 15, 2010 Southern Red Ribbon Wave at Apra Heights and Inn on the Bay,

4:30-5:30 PM, Show time 4:00 PM

Sat., Oct. 16, 2010 5K Run/Walk – Skinner’s Plaza, Show time 5:00 AM,

Go time 6:00 AM

Mon., Oct. 18, 2010 Poster and School Gate Decorating contest deadline,

Open to all schools

* Fri., Oct. 22, 2010 Wear Red Day, Red Ribbon Wave at Paseo Loop, 4:30-5:30 PM

Show time 4:00 PM

*   Sat., Oct. 23, 2010 GPO Community Outreach /Poster Contest Judging, 10 AM.-2 PM

Resolution Signing-11:00 AM

Rap Contest, 10:30 PM Start time (ages 11-19)

Prizes: First Place-$300, 2d Place-$200, 3d Place-$100

* Fri., Oct. 29, 2010 Say “Boo!” to Drugs, Agana Shopping Center, 4-7 PM.,
Poster and Gate Decorating Contest Winners Award Presentation

Oct. 1-31, 2010  Various TV, Radio and Print Media

The first Red Ribbon Celebration was organized in 1986 by a grassroots organization of parents concerned about the destruction caused by alcohol and drug abuse. The red ribbon was adopted as a symbol of the movement in honor of Enrique “Kiki” Camarena, an agent with the U.S. Drug Enforcement Administration who was kidnapped and killed while investigating drug traffickers.  The Campaign has reached millions of children and has been recognized by the U.S. Congress.  

Red Ribbon Week is a chance to be visible and vocal in our desire for a drug-free community.  Research shows that children are less likely to use alcohol and other drugs when parents and other role models are clear and consistent in their opposition to substance use and abuse.  This year’s Red Ribbon Coalition includes representatives from the Guam National Guard Counterdrug Program, U.S. Attorney’s Office, District Court of Guam, U.S. Probation Office, U.S. Drug Enforcement Administration, Guam Chamber of Commerce,

Office of the Governor, Judiciary of Guam – Juvenile Drug Court, Guam Department of Education, Dept. of Mental Health & Substance Abuse,  Guam Fire Department, Guam Police Department, 30th Guam Legislature – Committee on Education, Department of Defense Educational Activities, Department of Corrections, Department of Youth Affairs, The Governor’s PEACE Project, Big Brothers Big Sisters of Guam, Sanctuary, Incorporated, Island Girl Power, Youth for Youth LIVE! Guam, Joint Region Marianas, U.S. Naval Base Guam, U.S. Naval Hospital Guam, USS Frank Cable (AS-40), Pacific Daily News, Marianas Variety, KUAM, Sorenson Media Group, KIJI FM 104.3, Advance Management, Inc., Tango, Inc. dba: Micronesia Mall and Stadium Theaters, Agana Shopping Center, Guam Premier Outlets, Hollywood Theaters – Guam Megaplex Cinemas, Firefighters Organization for Activities and Morale, Island Time Magazine, and the Mayors’ Council of Guam.

For more information about the Red Ribbon Week contact John Pangelinan or Lisa Cruz Taijeron at 647-2769.