31st Guam Legislature Takes the Hafa Adai Pledge


Guam – The members of the 31st Guam Legislature signed the Håfa Adai Pledge Wednesday at a signing ceremony held in the legislative Session Hall in Hagåtña.
A component of the Guam Branding Initiative, the Håfa Adai Pledge program has created a platform for local businesses to incorporate the Chamorro culture in everyday office practices. The Legislature joins more than 5,000 employees and students in other companies, organizations, and schools already participating in the community branding initiative.

“Getting the government involved in this initiative is an exciting step toward gaining participation from all segments of our island’s community including local businesses, schools, nonprofit organizations, and villages,” said GVB General Manager Gerald S.A. Perez. “We’re excited about how the Legislature will support and implement the spirit of their Håfa Adai Pledge.”

The commitment differs with each participant based on corporate guidelines, business practices and goals. It can mean integrating simple gestures like greeting fellow employees or customers with “Håfa Adai” and displaying the Guam brand signature mark on business letterhead, or as extensive as adopting a Chamorro language instruction program for employees. Many companies have adopted Håfa Adai Fridays, and increased their support of local handicrafts and performing artists.  

Since the program’s launch in July 2010, commitments have been signed by A.B. Won Pat International Airport Authority, Advance Management Inc., Agana Shopping Center, Archway Inc., A.S.C. Trust Corporation, Bank of Guam, Bayview Hotel and Oceanview Hotel and Residences, Benson Guam Enterprises, California Pizza Kitchen, Calvo’s Insurance, Cars Plus, Construction Resources, Continental Airlines, Couture Hair Boutique and Spa, DFS Galleria, Element Consulting, G3 Internet Café, Galaide Group, GCC Tourism Academy at John F. Kennedy High School, GCC Tourism Academy at Simon Sanchez High School, Guam Contractors Association, Guam Federation of Teachers, GuamMenu.com, Guam Power Authority, Guam Preservation Trust, Guam Reef Hotel, Guam’s Own, Guam Young Professionals, Hilton Guam Resort & Spa, Hotel Nikko Guam, Hyatt Regency Guam, Joint Guam Program Office, KUAM/Pacific Telestations Inc., Kloppenburg Enterprises Inc., Leap Corporation, LearnChamorro.com, Marianas Media/CW4, Merrill Lynch, Meskla, Meskla Dos, Money Resources Inc., Notre Dame High School Inc., Outrigger Guam Resort, PACIFIC FASTFOOD ASSOCIATES LLC – BURGER KING GUAM, Pacific Islands Club, Pacific Sports Network, Payless Supermarkets, PBS Guam, P.H.R. Ken Asset Management Inc., P.H.R. Ken Resort & Golf Inc. (Country Club of the Pacific), Ruder Integrated Marketing Strategies (RIMS), Sanctuary Inc., SEI: Slotnick Enterprises, Inc., Sheraton Laguna Guam Resort, Shooting Star Productions, Sling Shot Guam, Starts Guam Golf Resort, Take Care Insurance Company Inc., Taniguchi, Ruth & Makio Architects, The Buzz Café, The Outdoor Chef, The Tourism and Hospitality Society of Southern High School, United Tire Shop, and Victims Advocates Reaching Out.

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Members of the 31st Guam Legislature display their Hafa Adai Pledges signed today in the company of

GVB Deputy Director Joann Camacho and GVB Board Chairman Monte Mesa.