Guam – The Guam Hotel & Restaurant Association (GHRA) quarterly membership meeting on Thursday, Sept. 16, 2010, at 11:30 a.m. at the Holiday Resort & Spa Chiefs Kepuha & Alu ballroom will feature a presentation by GVB Acting General Manager Ernie Galito on the Håfa Adai Pledge.
The pledge, an effort by local businesses to integrate the Chamorro culture into their everyday business practices, has gained support from several corporations since it launched as part of the Guam Branding Initiative in July.
Participating companies include A.B. Won Pat International Airport Authority, Advance Management Inc., Archway Inc., Bank of Guam, Benson Guam Enterprises, Continental Airlines, Guam Power Authority, KUAM/Pacific Telestations Inc., Outrigger Guam Resort, Cars Plus, Agana Shopping Center, Galaide Group, GCC Tourism Academy at Simon Sanchez High School, Kloppenburg Enterprises Inc., Money Resources Inc., Payless Supermarkets, Ruder Integrated Marketing Strategies (RIMS), P.H.R. Ken Asset Management Inc., Sheraton Laguna Guam Resort, Hilton Guam Resort & Spa, Hyatt Regency Guam, Pacific Islands Club, Hotel Nikko Guam, and P.H.R. Ken Resort & Golf Inc. (Country Club of the Pacific).
Following the presentation by Galito, several GHRA members who’ve yet to join the pledge will sign their own individual commitments. Those expected to sign include Meskla, Meskla Dos, The Outdoor Chef, A.S.C. Trust Corporation, DFS Galleria, Starts Guam Golf Resort, and Guam Reef Hotel.
Some of the companies’ commitments include welcoming guests with “Håfa Adai,” instituting Håfa Adai Friday dress among employees, using Chamorro words in newsletters and collaterals, supporting GVB cultural events, playing Chamorro music, displaying local art, and using the Guam brand image