AK invests $1.3 million in its Lexus showroom

AK plans to invest over $1.3 million in its Lexus showroom and introduce its customers to a world-class automotive showroom experience. (Photo courtesy of AK)

Atkins Kroll, Inc. announced today its showroom remodel plans for its flagship brand Lexus.

“We are committed to Guam and the luxury market,” said Alex Hammett, Managing Director of Asia Developing Markets. “Notwithstanding the challenges that the global pandemic presents, we plan to invest over $1.3 million in this showroom and introduce our customers to a world-class automotive showroom experience,” added Hammett.

The target date for its grand opening is the end of April 2021. ARi Partners Architecture is the design consultant for the project, and JWG LLC is the project contractor. “The design was inspired by the cars, which have a very geometric refinement of edges and a great sense of luxurious materials,” cited Neil Paynter of ARi.

When compared to other luxury shopping experiences, Paynter said, “It’s similar, in that Lexus is defining its place in the luxury retail environment. The showroom reflects its aspirations by creating iconic design elements like the spindle screen derived from Lexus’ radiator grille’s current design.

Lexus’ passion for bold design, innovative technology, and exhilarating performance enables the luxury lifestyle brand to create memorable experiences for its guests. The new showroom scheme will emulate the same “amazing” experience when owners first drive a new Lexus.

“By creating functionality delivered with elegance, sophistication, simplicity, and finesse, we transform a functional experience into an emotional connection,” said Ernie Galito, Marketing & Communication Director. The remodeled Lexus showroom will encompass 3,860 square feet.

“In the meantime, we will have a temporary Lexus showcase in the Toyota showroom during the construction,” added Galito. “While our showroom is under construction, consumers can view our Lexus vehicles in our showcase. We invite customers to indulge in a Lexus “Drive it Your Way” test drive’” added Galito.

Lexus as a luxury car brands

Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Atkins Kroll debuted the Lexus showroom to launch the brand at its Tamuning location in early 1991.

Since then, Lexus has developed its lineup to meet global luxury customers’ needs in more than 90 countries. In the United States, Lexus vehicles are sold through 242 dealers, offering a full lineup of luxury vehicles. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Atkins Kroll’s history

Atkins Kroll established its operation in Guam in 1914 to coordinate the growth of trade within the Pacific Islands, and in 1920 it began importing cars to the island. In 1974, the business and its subsidiaries in the Pacific became part of the Inchcape Group.

The company’s original office in San Francisco was closed in 1981 to focus its operations on the Guam-Micronesia region. Since then, Atkins Kroll has continued to grow and now with 180 associates and is a market leader. Inchcape PLC is a genuinely international business headquartered in London.

Inchcape a global distributor and retailer

Inchcape operates 1,000 retail and distribution operations in 33 markets worldwide. It represents the world’s premium automotive brands as both a distributor and a retailer. As part of the Inchcape Group, AK Guam shares its goal to create incredible customer service for the world’s best car brands.

AK’s customer-centric ethos has ensured that it has retained its position as the leading distributor of Guam vehicles for over 36 years. AK attributes its success in providing a full range of motoring services to its valued customers as Guam’s exclusive distributors and brand partners of Toyota, Lexus, BMW, and Chevrolet.