Atkins Kroll opens new BMW showroom

Atkins Kroll officials and visiting BMW dignitaries were presented special certificates of recognition by Gov. Lou Leon Guerrero and Speaker Tina Muna-Barnes during the opening of the new BMW showroom Wednesday afternoon. Photo shows, from left, Alex Hammett, President of Atkins Kroll; George Ashford, Chief Executive Officer of Asia Inchcape, PLC; Speaker Tina Muna-Barnes; Gov. Lou Leon Guerrero; Christopher Wehner, Managing Director of BMW Group Asia; and Veronika Hammond, Sales Director of BMW Group Asia.

Well, BMW car lovers, the wait is over!

BMW Asia and Atkins Kroll, the authorized importer and distributor for BMW cars in Guam, have opened a brand new 4,122 square-foot BMW showroom at the AK main facility in Tamuning.

A ribbon-cutting ceremony was held Wednesday afternoon attended by Gov. Lou Leon Guerrero, Speaker Tina Muna-Barnes, Atkins Kroll officials, and visiting BMW dignitaries.

Christopher Wehner, Managing Director of BMW Group Asia, said BMW is thrilled to work with Atkins Kroll to further strengthen the brand’s presence in Guam. He added that BMW is confident that the new showroom will deliver a modern, premium and enriching brand experience that BMW customers expect.

Alex Hammett, President of Atkins Kroll, said the opening of the BMW showroom was an opportunity for them to leverage the latest innovations and best practices and to take the company’s products and service offerings to the next level. He added that it’s important to exceed customers’ expectations and provide an inspiring retail experience from the moment they step into the new showroom.

For her part, Gov. Lou Leon Guerrero thanked BMW for adding its business to Guam and helping contribute to Guam’s economy. She also praised Atkins Kroll for continuing to invest money on Guam even though it is already one of the oldest and most established companies on island.

Speaker Tina Muna-Barnes was also all praises for BMW and Atkins Kroll and even had the Guam Legislature prepare special certificates of appreciation for the BMW and Atkins Kroll officials.

The Atkins Kroll investment for the first-ever BMW showroom cost approximately $1.1 million. Further investments include a top-of-the-line after-sales management system for a seamless and secure processing of vehicle and customer data.

As part of the grand opening, the company also unveiled the all-new BMW 3 Series, the seventh generation of BMW’s classic sports sedan.

The public is now invited to view the latest BMW models at the new Atkins Kroll showroom. Existing BMW customers can now also drop off their vehicles for servicing.