Baumann Advertising announces closure after 40 years


After nearly 40 years of doing business in Guam, Baumann Advertising is closing its doors on January 31, 2020, with the retirement of its founder and president, Frances Baumann.

Started in 1980 and enduring as one of the longest-running ad agencies in Guam history, Baumann Advertising created ads for radio, television and print media to promote many of the island’s most prominent businesses, including Calvo’s Insurance, Calvo’s SelectCare and StayWell Health Plan.

The agency specialized in service industry businesses such as insurance companies, but its clients also included banks, airlines, travel agencies, law firms and schools. Baumann personally worked with each company – planning campaigns, writing ad copy and directing art layouts and video productions.

Over the course of four decades, Baumann collaborated with some of Guam’s finest commercial artists, including Ron Castro, Ariel Dimalanta, Anita Bendo and Stephanie Librando.

She also worked closely with videographer Carlos Barretto, photographers Manny Crisostomo and David Castro, music producer Tom Bejado, and announcer Ray Gibson.

The agency’s work was recognized over the years with 19 national and international awards, including the prestigious American Design Award in 2006, two National Health Information Awards in 1997 and 1999, six National Healthcare Advertising Awards in 1998, 1999 and 2000, and ten worldwide
The Communicator Awards in 2000, 2001 and 2002.

Baumann, herself, was nominated in 2019 as “Guam Businesswoman of the Year” by Guam Business Magazine. She was twice elected president of the Guam Press Club; and she was a founding member of both the Guam Marketing Association and the Communications Arts Guild of Guam. She also was a long-standing member of the Guam Chamber of Commerce.

In recent years, Baumann Advertising has focused on creating websites and publishing children’s books. Baumann is the author of two storybooks, Ramon on the Phone and Midge at the Fridge, which are available online at