Guam – Beginning with the first flight this evening [Friday], charter flights from four major mainland China cities are scheduled to bring 1,377 visitors to Guam for the Chinese New Year holiday.
Nine Continental Airlines charters, first announced in December, will be departing from Beijing, Shanghai, Shenyang, and Hangzhou from Jan. 28 to Feb. 5. Currently, none of the cities currently have direct flights to Guam.
“Whenever we see growth from this market, it is good news,” said GVB General Manager Gerald S.A. Perez. “China has been on our radar for many years. The booming outbound travel market there has really led us to increase our marketing efforts including a presence at consumer and trade shows, and opportunities to build relationships with industry officials. These sort of results encourage us to keep moving in that same direction.”
The flights will serve passengers using Boeing 737 aircraft.
Continental Airlines has partnered with local hotels and tour companies to market the charters as travel packages. Participating hotels include Bayview Hotel, Guam Marriott Resort & Spa, Guam Reef Hotel, Hilton Guam Resort & Spa, Hyatt Regency Guam, Outrigger Guam Resort, and The Westin Resort Guam. China International Tours, Master Tours, Favour Tours, and Blue Pacific will be handling visitors throughout their stay.
“Partnerships within our visitor industry are really what produce results like this,” said GVB Marketing Manager Pilar Laguaña. “As we look toward securing direct flights from mainland China, we hope more charters and travel packages emerge to allow Chinese travelers to discover Guam.”
In 2010, the island saw a nearly 50% growth in visitor arrivals from China.