Coast360 FCU Receives Diamond Awards for Marketing & Business Development


Coast360 Federal Credit Union was recently honored with six Diamond Awards, which recognizes outstanding marketing and business development achievements in the credit union industry.

The awards were presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 35 categories ranging from advertising to community events and beyond.

Coast360 won in four categories for its new youth banking program, one for its annual report, and ultimately garnered top honor of Diamond Best of Show. For its youth banking program, the credit union won Category’s Best in the following categories: Complete Campaign, Membership Marketing, Plastic Card Design, and Point-of-Sale & Merchandising.

L-R: Rowena Santa Maria, Sr. Marketing Officer; Gener Deliquina, CEO; Peter Roy Martinez, Board Chairman; Tia Borja, Marketing Manager, and Monica Pido, Chief Operations Offer

“We are honored to represent Guam and be recognized among amazing credit unions throughout the nation. Guided by the people helping people philosophy, our work as individual credit unions help make a positive impact within our industry and the communities we serve. From our member service representatives to our executive team and board, we all believe in the credit union difference and play a key role in the success of our marketing and business development initiatives. For us, marketing is an organization-wide effort towards service excellence and keeping our brand promise to our members and communities,” says Tia Borja, marketing manager for Coast360.

“It’s an honor to bring recognition to some of the best-of-the-best in credit union marketing and business development,” said Amy McGraw, diamond awards chair and VP marketing/chief experience officer at Tropical Financial Credit Union. “Thank you for joining us to celebrate the remarkable achievements of your peers and gather ideas to elevate our profession.”

CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual awards ceremonies. Turnout was outstanding for this year’s award competition with 1,295 entries submitted. Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards.

For more information on the Diamond Awards or to view the entire list of winners, click here.