DFS Group, the world’s leading luxury travel retailer, launched a global employee fundraising initiative in late 2020 in response to the increased difficulties experienced by vulnerable communities in the wake of the COVID-19 pandemic.
The initiative, called “Walk for Them” resulted in a total of US$180,000 being raised to support more than 20 different charity organizations around the world.
DFS challenged its employees in more than 15 locations to track and register any number of physical workouts of their choice throughout the month of October. For every workout completed, the company made a reciprocal pledge to double the total amount raised.
A total of 770 employees globally joined the initiative, completing more than 4,500 workouts and registering more than 13,000 kilometers and 2,250 hours of workout activity throughout the month.
While DFS held numerous initiatives throughout the year to support underserved groups, Walk for Them also benefited participants, who were encouraged to maintain a healthy lifestyle during months of disruption to their lives.
“It is important for our teams to give back and the Walk for Them project is yet another opportunity to come together and support communities that need it the most. Locally in Guam, DFS selected Harvest House as the beneficiary and hosted a check presentation ceremony on January 8, 2021 at Harvest House’s resource center. Our commitment to Bethany Taylor and her team is total and we identified other ways to support the Harvest House on the planning and logistics aspects of their operations” said Charles Bell, Vice President Operations Mid Pacific, DFS Group.