FOR IMMEDIATE RELEASE
DFS INVITES CUSTOMERS TO “OPEN UP YOUR HORIZONS” WITH POWERFUL METAVERSE AND IN-STORE BEAUTY CAMPAIGN
Physical and Virtual Worlds Combine to Explore the Limitless Possibilities of Beauty
August 1, 2022, GUAM – DFS Group, the world’s leading luxury travel retailer, is preparing to welcome customers into its new and first-ever virtual universe – DFS World – this August and September through the launch of its largest-ever Annual Beauty Campaign. Titled “Open Up Your Horizons”, the campaign invites customers to discover the limitless possibilities of beauty, from premium skincare and fragrances to new and emerging trends, through a combination of in-store activations as well as a fully interactive, shoppable digital luxury playground.
With over 50 beauty brands in-store such as M.A.C, Dior, and Estée Lauder, shoppers can enjoy exclusive Annual Beauty Campaign promotions from August 1 through September 30. With a purchase of US$150 or more, customers will receive a limited-edition mystery box with a special redemption code to access DFS’ first-ever virtual universe and receive their very own exclusive NFT.
Customers will also have a chance to participate in an exciting Fukubiki game or raffle drawings to win great prizes with any purchase of US$250 or more in Beauty. Dinner for two at Milano Grill – La Stella – at the Tsubaki Tower will be offered to customers with purchases over US$5,000 storewide. LOYAL T members will also enjoy an extra 10 percent off on their Beauty purchases of US$150 or more.
Visitors will also have the opportunity to learn how to choose the right beauty products with special on-counter appearances from Bobbi Brown’s professional makeup artist, Manny Macario, and snap photos with Annual Beauty Campaign models every weekend from August 6 to September 25.
The safety and well-being of customers and employees is DFS’ highest priority. DFS is taking all available precautionary measures to safeguard people in the store and adhering to health and safety guidelines from government agencies and public health officials. DFS will continue to adjust accordingly.