DFS launches 2021 ‘Give Joy’ holiday campaign

Customers visiting T Galleria by DFS, Guam can enjoy exclusive holiday promotions beginning December. (DFS photo)


DFS Group, the world’s leading luxury travel retailer, has launched its annual “Give Joy” campaign to celebrate the splendor and surprise of the holiday season. From now through the end of December, customers can discover a World of Wonder at participating downtown T Galleria locations worldwide or online at DFS.com.

With an exciting array of products available across DFS’ luxury pillars – Beauty and Fragrances, Fashion, and Watches and Jewelry – shoppers can find the perfect gift for everyone on their list with the help of DFS’ specially curated gift guides. Discover a world of indulgences with a luxury self-care edit that sparks joy and magic; a world of brilliance with items to cherish through the holiday season and beyond; or a world of curiosities with an assortment of treats and trinkets to inspire and delight.

Around the world, there will be a variety of joyful in-store activations to count down the holidays, including tree lighting ceremonies, wreath workshops, bubble catchers and more. In addition, upon making a purchase, customers can receive an exclusive DFS Bauble DIY Kit to create and personalize their own holiday ornament.*

Locally, customers visiting T Galleria by DFS, Guam can enjoy exclusive holiday promotions beginning December.

With purchases of $150 or more, LOYAL T members will enjoy an extra 10 percent off on their Beauty purchases and have the chance to play the Bubble Catcher and win exclusive beauty gifts. Shoppers will also receive a DIY Holiday gift or Leather Care Kit for purchases of $450 or more in Fashion. Dinner for two at Milano Grill – La Stella – at The Tsubaki Tower will be offered to customers with purchases over $5,000 storewide.*

In celebration of the partial reopening of our fashion hall, shoppers can also enjoy fashion clearance offers. LOYAL T members can enjoy extra discounts for selected fashion brands from November 26 until December 5, 2021.

To bring in more holiday cheer, shoppers will also have the chance to take 360 videos at the festive holiday photobooth with any Beauty purchase, and meet and interact with DFS’ local Key Opinion Leaders through an exclusive livestream broadcasting each Friday from December 1 to December 31.

“This holiday season we invite our customers to rediscover the joys of the holidays and celebrate the simple moments of joy together with their loved ones. Near or far, we hope to bring excitement and create inspiring moments of joy for our customers wherever they may be,” said Christophe Marque, President Merchandising, DFS Group.

The safety and wellbeing of customers and employees is DFS’ highest priority. DFS is taking all available precautionary measures to safeguard people in the store and adhering to health and safety guidelines from the government agencies and public health officials. DFS will continue to adjust accordingly.