Guam had a successful ‘Platinum Week’

Guam Visitors Bureau (PNC graphic by Ricky De Guzman)

Guam – Guam had a very successful Golden Week, so much so, that newly elected Guam Visitors Bureau chairman Pedro “Sonny” Ada renamed it as “Platinum Week” because this year has been more successful than the typical Golden Week for Guam.

Golden Week refers to that series of consecutive days in Japan containing a number of Japanese holidays. Many Japanese opt to travel during this extended vacation period and many destinations like Guam gear up especially for the influx of Japanese tourists.

This year’s Golden Week was extra long because of the Imperial Succession in Japan and GVB chairman Ada said many local tourist-oriented companies on island were anticipating a lot of business.

“Everyone’s happy,” Ada said. “All indications are that there was no crime. All the hotels and businesses were bustling. The airline seats were full. All indications are that Golden Week was even better — it was a Platinum Week financially for many Guam companies. So that’s good news.”

According to GVB, Guam welcomed 120,779 visitors last month, an increase of 2.6 percent compared to the previous year, making this the second best April in Guam’s tourism history.

In addition, GVB estimates that $11.9 million in total expenditures were recorded during Golden Week alone, with close to $5.5 million in on-island expenditures.