Guam – While performing at the Los Angeles Travel and Adventure Show, the Guam Visitors Bureau (GVB) earned the Best Cultural Performance award for the island.
The show was held at the Long Beach Convention Center on February 8 – 9, 2014, with more than 32,000 people in attendance.
Kutturan Chamorro was the cultural dance group that GVB selected to be a part of the Guam booth. They beat out performers from Hawaii, Taiwan, Thailand, Korea and other places to earn the prestigious award.
Guamanians living in the U.S. mainland also flocked to the Guam booth to volunteer their time in helping to greet and educate visitors about the island and the Chamorro culture. In fact, many visitors indicated a strong desire to discover Guam and Micronesia at the travel show. Stateside Guamanians also shared a similar sentiment in wanting to come back to the island.
[GVB Marketing Officer II Felix Reyes, Cultural Heritage Officer Dee Hernandez, Kutturan Chamorro dancers and volunteer Therese Limtiaco display the Best Cultural Performance award in Long Beach, CA.]
“In our travels, we always meet with Chamorros and former Guamanians who crave to return. We also meet many who have never been to Guam or have kids that do not know their parents’ home island,” said GVB Marketing Manager Pilar Laguaña. “We are reaching out to these dear folks so they can come home and get reacquainted with the warm island hospitality, delicious Chamorro food, and Håfa Adai spirit that sets apart Guam from the rest of the world.”
Laguaña also stated the GVB team met with military veterans, including many who were stationed on Guam during the World War II, Korean War and Vietnam War eras.
Engaging with the stateside Guamanian community is part of GVB’s Tourism 2020 plan to raise awareness across the U.S. to further diversify Guam’s visitor markets. This unique plan is a roadmap for the island to transform into a world-class, first-tier resort destination of choice by 2020.