Guam AG joins national campaign against streaming services depicting smoking

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Have you caught your child lighting up a cigarette? If so, was your child pressured into doing so after watching something on TV or on the internet? Well, that is the conclusion many attorneys general have come to, realizing that children are impressionable and often emulate what they see on TV or streamed videos.

A total of 43 AGs across the U.S. have banded together to snuff out smoking and vaping in the streaming video industry which is popular among young viewers.

Attorney General Leevin Camacho said that after the master settlement agreement with tobacco, they realized that the reason a lot of young people are smoking is because they imitate what they see in movies and TV.

“And a lot of major movie studios have entered into agreements where they are not going to show smoking or depict tobacco products for certain types of ratings,” Camacho said.

He added that when the tobacco master settlement agreement was drafted, it did not take into account streamed video content and this is where the gap lies in the protections for younger viewers.

“So the letter is designed to say for those like Amazon, Hulu, Netflix … be mindful of that and the impacts when it comes to smoking and tobacco products,” Camacho said.

Camacho says 43 bipartisan AGs across the U.S. have signed on saying in unison, warning “you should not be showing any tobacco products for original content rated PG-13 and below.”

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Jolene Toves
Jolene joined the PNC team in 2017, as a producer, co-anchor and investigative reporter covering law enforcement, courts and crimes. Notable coverage includes the Ehlert case, the Mark Torre Jr. trial, the Allan Agababa trial, exclusive pieces on the Life of a Drug Dealer/Addict, and Life behind bars...the story of Honofre Chargualaf and Kevin Cruz. In 2019, she was promoted to Assistant News Director and Lead Anchor. From 2015 to 2017 she served as Public Relations and Promotions Manager, for the Hotel Nikko Guam handling local radio and advertorial promotions, as well as produced and directed tv commercials for the hotel. Prior to this she worked with KUAM for three years as a reporter and segment host. She began her journalism career in 2012, working with Glimpses of Guam contributing to the Guam Business Magazine, R&R magazine, MDM magazine and the Marianas Business Journal.