GVB and TripAdvisor host seminar to strengthen Guam’s tourism industry


This is the second time that a represenative from Tripadvisor has presented on Guam.

Guam – The world’s largest travel site partnered with the Guam Visitors Bureau to host a tourism industry seminar to enthuse tourism partners, students, and the general public in attendance of the significance of keeping up with the needs and expectations of the ever-evolving tech-savvy traveler.

On Monday, TripAdvisor’s Head of Destination Marketing Asia Pacific, Sarah Mathews, presented at the Leo Palace Resort to a number of industry professionals, sharing insights and advice on important industry topics. TripAdvisor started in the year 2000 and has 390 million site visits per month.

With tourism being a big chunk of the island’s income, Mathews emphasized the importance of highlighting Guam’s culture, and the need for industry partners to be up to par with technology by offering free WiFi in key tourist areas, mobile reservations and check-in, and mobile-friendly sites.

Mathews also highlighted the 435 million TripAdvisor traveler reviews, saying that over 80% of travelers rely on reviews to help them feel more confident about their travel decisions.

This is the second time Mathews has presented on Guam, the first being last May during the Pacific Asia Travel Association Annual Summit.