GVB Appoints New Marketing Representation in China

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The Guam Visitors Bureau appointed Travel Link Marketing to promote Guam in China starting December 1st.

According to a release from GVB, TLM will be in charge of working closely with airlines for charter flights and new route development and aim towards increasing Chinese visitors to Guam. Established in 2005, the marketing company has built up a network with thousands of tour operators and media outlets throughout China. GVB Marketing Manager Pilar Laguana says China brings a lot of potential for Guam’s tourism in the near future especially with the new US China visa extension and the direct flights from Mainland China to Guam. 
 
Laguna says, “With the seats now available, we need to pay attention to our marketing strategies and to align them with our Tourism 2020 plan. One of the main mission with China is to get more high yield customers. We’re going to need our marketing representative to partner with us and help us accomplish those goals.” 
 
From GVB’s visitor arrival report, our island welcomed about 13,600 Chinese visitors this calendar year, which is up 37.3% from last year. GVB hopes to welcome 20,000 Chinese visitors and she’s confident they will achieve that.