GVB Celebrates 35th Anniversary of Japan Office

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Guam – Representatives from Guam Visitors Bureau (GVB) and the 31st Guam Legislature marked the 35th anniversary of the GVB Japan office at Haneda International Airport in Tokyo Tuesday.

The Tokyo Office has helped contributed to a 400 percent growth in the island’s tourism industry since 1976.

Before the GVB Japan office opened that year, Guam welcomed 205,000 Japanese visitors to the island. According to GVB Research Department, 2010 greeted with 893,667 visitors from Guam’s core market, an 8.3% jump over 2009.

“The importance of our Japan market cannot be overstated,” said GVB General Manager Gerald S.A. Perez, who traveled to Japan with Sen. Tina Muña-Barnes. “Each visitor generates nearly $1,000 in local expenditures, $113 of which goes to Guam businesses that do not directly ‘touch’ that visitor. We attribute the success we’ve seen within the tourism industry to the collaborative hard work of our industry stakeholders, policy makes and GVB – especially our Japan Office – and advancements within the aviation industry from loyal partners like Japan Airlines.”

JAL shared in the celebration as the airline marked its 40th anniversary servicing Guam this week.

“After more than 40 years of support to the people of Guam, our most important industry, and our economy as a whole, Japan remains Guam’s number one visitor market,” said Sen. Muña-Barnes, chairperson for the 31st Guam Legislature Committee on Municipal Affairs, Tourism, Housing and
Recreation. “Every day, the hardworking men and women of our tourism industry acknowledge that Guam is an island steeped in rich history, tied to an ancient tradition, and rooted in the natural beauty of our land. I believe, as many of you do, that much of our growth relies on these core strengths, and I thank you all for your continued support of these areas.”

Perez, Sen. Muña-Barnes, GVB Chairman Monte Mesa, Japan Marketing Committee Chairman Mark Baldyga, and GVB Board Member Hayato “Jack” Yoshino will meet with travel-trade industry representatives from JAL, JTB Corporation, Continental Airlines, United Airlines, Delta Air Lines, the
Japan Association of Travel Agents, Nippon Airways & ANA Sales Co. Ltd., before their return to Guam on Wednesday.