As social media platforms such as YouTube and Instagram change the way people experience the world and communicate, the Guam Visitors Bureau has organized a conference to talk about how tourism will evolve in the digital age.
The #Instaguam Travel Talks Digital Global Summit, the first conference of its kind in the Marianas, discusses trends affecting social media and the global tourism industry.
Organized by the Guam Visitors Bureau, the conference featured renowned Toronto filmmaker and social media content creator, Sam Kolder who discussed the rise of social media influencers and how they have affected the travel lifestyle.
He also offered some advice about how a person could make their work noticeable in a field where digital algorithms affect a content creator’s presence.
“If you offer content that can’t be seen anywhere else on the internet, then your following will grow. It doesn’t matter how niche it is. I believe the algorithm will always be changing, but it’s good to be unique and stand out from the masses and it’s inevitable that you will continue to grow,” Kolder said.
While producing content on a frequent basis can be a challenge for most content creators to stay relevant, Kolder offered his input with dealing with burnout.
“It could be for several reasons like you feel you aren’t getting anywhere or your work isn’t getting the attention it deserves. And as content creators, I feel like we all experience that one way or another. For me, one of the most important things is to get away from my phone and the constant influence on you,” Kolder said.