GVB Looks To China As Japan & Korea Markets Flatten


Guam- The island’s tourist source markets of Japan and Korea are flattening out…that’s according to the Guam Vistors Bureau (GVB).

At the Chamber of Commerce General Meeting Wednesday morning at the Sheraton Laguna Resort, Deputy General Manager Ernie Galito shared with members the state of tourism today and their plans for tomorrow. Galito says GVB is looking to diversify its markets, looking at the China Visa Waiver program and even Sports Tourism. He also talks about the upcoming China Travel Outbound Tourism Symposium coming up on October 14.

“We want to educate our members here in Guam about what to expect when the Chinese come to Guam” said Galito. “We’re already receiving some Chinese that have visas and so we’ve seen a rapid incline of numbers with visas. And although it costs $200 and there’s a long wait line at Consul General offices, Guam is still an attractive destination because of its close proximity and we’re U.S..”

GVB is projecting at least 80 thousand Chinese tourists in the next 3 years. Galito adds according to their numbers, the Chinese tourists spend $900 dollars on average, which is a third higher than what the Japanese market usually spends.