Guam – Visitors bureaus from Guam and Yap are using the Pacific Asia Travel Association (PATA) Travel Mart 2010 in Macau from Sept. 14-17, 2010, as an opportunity to not only market their individual destinations but also the Micronesia region as a whole.
As instrumental members of the PATA Micronesia Chapter, GVB and YVB are currently at the event, known as the most influential networking and contracting event in the Asia Pacific region. Last year’s show in Hangzhou, China (PRC), attracted more than 1,000 travel industry buyers and sellers.
“We understand that our duty as chapter members is to not only market our individual islands among potential visitors in the Asia-Pacific, but to market our region as a whole,” said PATA Micronesia Chairman . “Our hope is that by making our region more desirable, our airline partners will help make it more accessible. If that happens, the individual economies of our island partners will improve, and visitor arrivals to our region will get a boost.”
The event location in Macau presents an opportunity to make contacts in the area, as well as in nearby Hong Kong, where both entities have worked to increase exposure among potential visitors for several years.
“We hope to generate more business out of the Hong Kong/Macau area as well as use PATA Travel Mart as an opportunity to meet with international buyers from our other source markets,” said De Leon.
PATA Travel Mart 2010 features a full day of seminars covering topics including prospects for Asia Pacific tourism, PATA’s Strategic Intelligence Centre, and human resources issues in the industry, as well exhibit space for networking opportunities.