GVB President shares Japanese tourist recovery plan to rotarians


Nate Denight, the President and CEO of the Guam Visitors Bureau says GVB is currently monitoring the trends of the fluctuating Japanese tourist demographic.

Guam – The number of Japanese tourists may be down, but the overall tourist arrivals on Guam are up. As the guest speaker for the Rotary Club of Tumon Bay, Nate Denight, the CEO and President of GVB shares their strategic recovery plan for 2020.

Japanese tourists remain as one of Guam’s number one resource market.

But with dipping arrival numbers, Denight says GVB is currently monitoring the trends of this fluctuating demographic.

“Of course everyone is concerned with the decline in the Japan arrivals, but there are some factors that go behind that including rising costs of the packages to come to Guam from Japan and other factors that are affecting what we’re doing in Japan or our performance in Japan…[These are] some of the things that the bureau is doing to reverse that negative trend,” he shared.

But despite a weaker Yen and rising airfare and hotel rates, Denight says Korea’s tourist population is helping to offset lower Japanese arrivals.