Guam – The Guam Visitors Bureau (GVB) promotion is under way this weekend at the Japan Association of Travel Agents World Tourism Congress and World Travel Fair, which begins today [Friday] and lasts through Sunday at the Tokyo Big Sight Expo Center.
Known as Japan’s largest travel show, this year’s event is themed “Higher Quality: A New Era in Tourism.”
In an effort to continue building market share in the island’s largest visitor market, a delegation led by GVB Board Member Theresa Arriola and GVB General Manager Gerald S.A. Perez, are in Tokyo to attend the WTC-WTF. Today, the two delegates attended a congressional session focused on global restructuring.
“We continue to focus on our most important visitor segments, even as we work to diversify our regional source markets,” Perez said. “Part of our community branding initiative is building a higher quality experience for both these emerging markets as well as our core customer base in Japan. By enhancing the quality of life on our island, we not only influence a better life for our local residents but a better visitor destination experience.”
The WTF began with a lively Hafa Adai Guam Cultural Dance Show featuring an all-star cast of performers from the Pacific Islands Club and local musicians Jesse Bias and Ruby Santos. The event’s Guam booth attracted thousands of people at the event’s first day, and organizers anticipate that number will only grow. Estimates indicate by the end of day three, 110,000 people will have attended the fair.
Other Guam delegation members include representatives from Hyatt Regency Guam, Guam Premier Outlets, Continental Airlines, Guam Seawalker Tours, Guam Marriott Resorts and Pleasure Island (DFS, Outrigger, SandCastle, Mandara Spa, The Plaza, Underwater World, Planet Hollywood and Hard Rock Café).