GVB Touts Guam at JATA 2012


Guam – The Guam Delegation to the 2012 Japan Association of Travel Agents Tourism Forum and Travel Showcase (JATA) returned to Guam completing its weekend long promotion.

JATA officials estimated over 125,000 people visited the fair, which was held at the Tokyo Big Sight Convention Center. This year’s theme centered on “Building the Foundation for a New Travel Culture.”

The JATA forum, attended by Lt. Governor Ray Tenorio, Senator Tina Muña Barnes and GVB officials, centered on the importance of new marketing strategies that utilize online social media and mobile communications. At the showcase, GVB officials met with travel agents and trade representatives to answer questions about Guam to entice them to promote Guam to their clientele. 

[Cultural Dancers perform in the Håfa Adai Cultural Show at the Guam Booth drawing thousands of visitors to Guam’s booth every day]

“The delegation did a great job in showing the true spirit of our Chamorro people,” Senator Tina Muña Barnes said. “Our participation at the JATA Forum and Travel Showcase is essential to understanding the current visitor landscape in Japan and promoting Guam as the premier visitor destination in the Asia-Pacific region. In addition to growing new markets, we must continue to develop strong relationships with tourism stakeholders from our largest source market.”

With the Håfa Adai spirits high and alive, the Guam Delegation began each day with the Håfa Adai Cultural Dance show led by Jesse Bias, Ruby Santos and cultural dancers. Onlookers crowded around Guam’s booth to get a glimpse of 2012 Miss World Guam Jeneva Bosko perform a solo dance to the song, “Take Me Back.” During the 30 min cultural dance presentation that was performed four times a day, cultural dancers, Miss Universe Guam Alyssa Aguero, Miss Earth Guam Sarah Filush, Miss World Guam and Guam Olympian Ricardo Blas, Jr. invited the crowd to join in the Guam Line Dance commissioned by GVB called, “The Boonie Stomp.” Thousands of visitors a day joined the Guam Delegation in this dance as well as the new G-U-A-M Håfa Adai dance, many times returning to the booth throughout the day to join in again.

“JATA is the largest travel expo in Japan,” Deputy General Manager Nathan Denight said. “Japan remains a very important market to Guam and JATA gives us the opportunity to meet face to face with travel agents and potential visitors to entice them to visit our island and people for over twenty years. GVB and our members have always made a big impact at JATA, besting some of our biggest competitors.”

Additionally, the Guam Chamorro Dance Academy led by Master Frank Rabon performed on JATA’s East Stage, which featured a bigger stage area and audience seating. Hundreds of visitors watched as Japanese students performed traditional Chamorro dances to songs and chants like Kanten Kulo, O’Asaina, Hinatsan I Latte and Islas Marianas.

Other Delegation members included partners from United Airlines, Pleasure Island and Seawalker Tours.