GVB Touts Guam at Korean Travel Fair

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Guam – A delegation from the Guam Visitors Bureau [GVB] promoted travel to Guam this past weekend in Korea at the Busan International Travel Fair.

GVB says in a release that they hosted a group of  240 Korean travel agents at the Guam Product Update Roadshow & Workshop.

Guam hoteliers joined GVB in the presentation. Among them, the PIC, Leo Palace, the Hilton, the Hyatt, the Sheraton, the Outrigger and Hotel Nikko.

[Mr. Miyashita was joined by Miss Guam World 2012 Jeneva Bosko at the BITF opening ribbon cutting ceremony, preceded by Guam’s cultural group’s performance.]   

GVB also reports they met with representatives from Korean Airlines who said they are considering additional flights from Busan.

And the Guam delegation also met with Executives of E-Land Group to encourage them to invest on Guam.. E-Land has already invested in hotel properties on Saipan.

[Team GUAM being presented The Best Folklore and The Best Tourism Marketing Awards.]     

The trip is part of GVB’s overall Korea marketing plan to create Guam travel demand, explore increased airline seat capacity opportunities, address room inventory challenges and create a Guam presence to the travel trade and general consumers in Seoul, Daegu and Busan.

The team won The Best Folklore and the The Best Tourism Marketing Awards for its cultural performances and overall marketing presentation.


[Pacific Asia Travel Association (PATA) CEO Mr. Martin Craigs visits Guam’s booth at the Busan International Travel Fair.]

READ the release from GVB below:

GUAM CONTINUES MAKING WAVES IN KOREA
Additional Flights to Guam Eyed; Hotel Investment Opportunities Explored

(Wednesday, September 10, 2013; Tumon, Guam) The Guam Visitors Bureau (GVB), joined by its tourism partners from Guam and Korea, continued to make waves at the Busan International Travel Fair this past weekend. GVB recently announced that the market has shattered all its previous arrival records, showing over 208,000 visitors welcomed for FY2013 with a little over a month left for the fiscal year.

GVB was the center of attention to more than 240 Korean travel agents in Daegu and Busan, Korea this past weekend as part of a GVB hosted Guam Product Update Roadshow & Workshop.  PIC, PHR Korea, Leo Palace, Hilton, Hyatt, Outrigger, DFS, Pleasure Island, Hotel Nikko, Sheraton, and others joined GVB in Busan and Daegu, the second and third largest cities in Korea respectively, to make presentations on their respective properties and all the things Guam has to offer.

The Guam delegation led by GVB Board Treasurer and Korea Marketing Committee Chairman N. Oscar Miyashita visited Seoul and Busan for meetings with top executives of Korean travel agents, international travel companies and airline executives. Joining Chairman Miyashita was GIAA Executive Deputy Manager Peter Roy Martinez, Joe Javellana, GIAA Property Manager,  GVB Deputy General Manager Nathan Denight and GVB Marketing Manager Pilar Laguaña.  

Most notably, GVB met with Korean Airlines who is considering additional flights from Busan to Guam. Twice a week direct service from Busan was launched last year and based on the success of those flights, Korean Airlines may increase to daily flights, further building seat capacity and arrivals to the island. The Guam delegation also met with Executives of E-Land Group, an investor in a number of hotel properties on Saipan, to encourage them to invest on Guam.

The trip is part of GVB’s overall Korea marketing plan to create Guam travel demand, explore increased airline seat capacity opportunities, address room inventory challenges and create a Guam presence to the travel trade and general consumers in Seoul, Daegu and Busan.

The team won The Best Folklore and the The Best Tourism Marketing Awards for its cultural performances and overall marketing presentation. 

“Korea continues to be a great source market for us, further diversifying our overall visitor arrivals profile,” GVB General Manager Karl A. Pangelinan said. “This fiscal year, we have achieved the greatest number of Korean visitor arrivals ever in our history. It is imperative for us to continue to work closely with our travel partners in Guam and in Korea to sustain the continued arrival growth and elevate Guam as the destination choice.”