GVB’s 4th Global Media Gathering Declared a Success

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Guam – The Guam Visitors Bureau (GVB) welcomed 74 media, and 22 delegates and travel agents from Japan, Korea, China, Hong Kong, Taiwan, the Philippines, and Vietnam to the 4th Global Media Corps Gathering last week.

[Caption: Members of the 4th Annual Global Media Corps Gathering meet at GVB on Friday, Oct. 15, 2010, for a welcome press conference for the event, which welcomed 74 media, and 22 delegates and travel agents from Japan, Korea, China, Hong Kong, Taiwan, the Philippines, and Vietnam.]

The annual event, which occurred between Oct. 12-20, coincided with two GVB signature events – the Guam Micronesia Island Fair and Guam Ko’ko’ Road Race – gave international media a chance to not only explore the island but generate coverage for Guam on a global scale.

“Global media first emerged four years ago when we were trying to generate coverage during the slow visitor month of October,” said GVB General Manager Gerald S.A. Perez. “We’ve grown from about 50 media that first year to bringing in 108 media last year that generated nearly $4.4 million in magazine, newspaper, online, and TV coverage for Guam. Our event this year hopes to project that same momentum in the social media arena.”

The group is dominated this year by bloggers, online publications, and TV film crews in an effort to get more long-term coverage instead of just the one-day shelf life that magazine and newspaper stories often produce. Travel agents from mainland China and Vietnam, who requested to be a part of Guam’s signature events, also represent the first time trade have been involved in the event.

While the groups will each visit the GMIF fairgrounds and the GKRR on Sunday, they will spend most of their time conducting site visits at hotels, and visiting scenic sites, shopping outlets, restaurants, optional tours, and experiencing the nightlife during their stay.