GVB’s Taiwan Office Debut’s “Destination Guam” Campaign


Guam – The marketing representatives for the Guam Visitors Bureau’s (GVB) Taiwan office  introduced “Destination Guam” at 2 Travel Fairs held in the Taiwanese cities of  Taoyuan and Tainan last month.

The Travel Fairs were sponsored by the Association of National Tourist Offices and Representatives (ANTOR).

More than 150 travel industry members attended the two events, which took place at the Monarch Plaza Hotel in Taoyuan and the Shangri-La in Tainan on September 15th and 16th.

Taoyuan has a population of about 2 million residents and Tainan, located in southern Taiwan, is home to about 4.3 million residents.

“Our efforts at this show are part of an overall marketing strategy to extend our reach as a destination to places outside metro Taipei,” said GVB General Manager Gerald S.A. Perez. “We’re doing that by increasing our presence at trade shows like the ANTOR events, and through efforts like social media.”

The GVB Taiwan Facebook fan page, for example, surpassed 10,000 fans this week on the popular social networking site.

To date, preliminary GVB data for September 2010 indicates the number of visitors from Taiwan has increased 44.1% over last year. GVB Marketing representative, Veda International Corp., cites a better economic environment, increased charter flights, and more marketing and promotion efforts.

From January 1 through Sept. 26, 2010, more than 24,500 visitors have arrived from the Asian hub.

To learn more about how Guam is marketed in Taiwan, visit the GVB Taiwan website at http://www.visitguam.org.tw/.