Japan Arrivals Drop 22% In April; GVB Remains Optimistic For Summer Rebound


Guam- The Guam Visitors Bureau (GVB) ended the month of April with a 22% drop in Japan arrivals when compared to the previous year.

However, GVB Acting General Manager Joann Camacho says the tourism industry is preparing for may to be its toughest month. Less than two weeks ago, she told the Rotary Club of Guam they are projecting an estimated 27% drop in May.

Camacho mentions officials are doing everything they can to market Guam as a clean and safe place from the radiation in Japan. In fact, she’s noticed Japanese residents that need to get away are now favoring Guam. She remains hopeful a rebound in tourism numbers will occur in the coming months.

“April actually, we ended the month for Japan about 22% below last year” said Camacho. “It’s still a bit of a struggle but we’re remaining very positive that things will turn around, hopefully by mid summer. But we’re doing everything we can to promote Guam in all market segments: Japan, Korea, Taiwan, Hong Kong and the Philippines. We’re feeling now that travel agents are getting more positive news that it will rebound.”

Camacho adds GVB is getting visitor projections on a weekly basis. She also notes this is the beginning of golden week and hopes Guam’s marketing efforts pay off soon.