Jollibee bares expansion plans

Jollibee opens milestone store at the Micronesia Mall. Jollibee team poses in front of the store. (Photo from Jollibee Guam)

Jollibee Foods Corporation, or JFC, inaugurated its milestone Jollibee store in Dededo on Saturday as they announced plans to add four more stores in five years on Guam.

JFC began as two ice cream parlors in the Philippines. Today, it is a global company that operates in 21 countries, with 14 brands and 4,500 stores across the globe, 1,300 of which are Jollibee brands.

Guam was recently added to this list with the opening of a Jollibee store near Micronesia Mall in April.

Soon, more stores will pop up in Guam, and in the future, possibly in the CNMI.

Dennis Flores, JFC president and head of international business for Asia, and Franceen Chua, managing director of local franchise holder Heavenly Foods, met with the Guam media to talk more about Jollibee’s expansion plans.

“Our plan is to within the next five years to open four more stores. We are currently site-mapping and we are currently looking at different sites and hearing people. Cause what we have been doing at the store right now is we are noticing different customers coming from different parts of Guam. They would call us and ask, is there a line? I would ask why. We want to come in time before it closes since we are driving all the way from the South or North. For me, it is like, we need to hit those spots to be able to cater to all of the people of Guam,” Chua said.

“Yes. The opening of the five stores in the next five years in Guam is working towards our vision of being among the top five restaurant companies in the world. This is a significant store expansion plan that we are looking at in Guam,” Flores said.

Jollibee also announced a year-long partnership with non-profit organization Mañe’lu in line with its commitment to strengthen ties locally. The company pledged support through a series of events that will bring joy to the local youth under the organization’s care.