Pay-Less Markets is proud to announce the launch of their “Road to Kick the Fat” campaign starting January 1st.
This campaign builds upon their iconic Kick the Fat race as the company plans to further promote a healthier community through 3 key areas: nutrition, fitness and
First off, island residents are encouraged to “kick the fat” through NUTRITION with the help of Pay-Less Supermarket Dietitian, Rose Calvo. She will be providing professional advice to help improve running and fitness performance through her in-store dietitian open hours, FB live sessions, blog posts, and virtual store tour.
In addition, Pay-Less Community Foundation will be hosting a Virtual Health Smart Wellness Festival on February 27, 2021. KTF race registrants can participate in fitness activities, cooking demonstrations, and lifestyle segments.
With the help of their Health Smart gym partners, Run Guam, and other local runners, Pay-Less will be providing weekly FITNESS tips on their social media pages. Training tips will include warm-up routines, breathing techniques, running form advice, cross-training tips, and more.
Pay-Less Markets will also create a stronger sense of COMMUNITY through encouragement and motivation on their FB and Instagram pages. Runners can post a photo of themselves running or exercising on Pay-Less’ FB page using #KTF21 for their chance to win $100 in Pay-Less gift certificates.
Together, the company hopes to cultivate a healthier tight-knit local community.
Pay-Less “Road to Kick the Fat” is designed to provide island residents with nutrition advice, fitness tips, and a community mindset to gear up for the Kick the Fat (KTF) 5K/10K Virtual Race! This is also the silver anniversary of the annual KTF event which started in 1996.
“While COVID-19 forces us to look at how we do things differently for our own safety and that of others, it should not stop us from leading a healthy lifestyle. In fact, we are called to make our health a priority. The world has changed, and with that, so will KTF 2021. Understanding the need for social distancing and for the safety of all in our community, this year our team has put together a virtual run,” says Mike Benito, Pay-Less Markets Executive Vice President.
The new virtual format allows runners to run or walk from any location including a treadmill. Runners must complete their 5K or 10K distance of their choice in one single run, jog or walk from February 15th to March 1st.
Early registration begins today, January 1, 2021. The race fee from now until January 10th will be $20 per participant. From January 11th-30th, the fee will increase to $25. Late registration will be from February 1st-10th.
The first 1,500 participants to register will receive their finisher packet which will include a Run Guam shirt and reusable bag. All registered runners who submit times
will also be entered into a raffle to win tons of prizes including a grand prize of $600 in Pay-Less gift certificates.
Runners can register online at paylessfoundation.com.
The race aims to inspire healthy living and an active lifestyle across all ages and fitness levels. It also serves as a reflection of the Pay-Less Community Foundation’s passion for strengtheningGuam’s community through donating to various non-profit organizations that champion that mission.
This year, part of the proceeds will benefit St. Dominic’s Senior Care Home, Mercy Care
Center and Rigalu Foundation.
“For a quarter of a century, Pay-Less Markets has provided a platform to promote a healthy island community through our Kick the Fat 5k/10k and Health Fair, which is in line with a tenet of our mission statement ‘to care for our community’! This year will be no exception. Exciting and fun activities have been planned, for all ages and fitness levels, to educate and incentivize our community to ‘kick the fat’ and lead a healthy lifestyle,” says Kathy Calvo, Pay-Less Markets President and Chief Executive Officer.
About Pay-Less Markets Community Foundation
Officially incorporated in 2006, PMCF focuses on providing opportunities for community
organizations to better serve the residents of Guam. The Foundation offers grant funding to eligible local organizations whose aim is to improve the quality of life on Guam and address significant gaps in the areas of health, education, social services, and the environment.