According to the Guam Visitors Bureau’s October 2017 arrivals summary October visitor arrivals were at 113,526 which is a 7.4% dip.
Guam – Although visitor arrivals were down 7.4% in October the Governor’s office and GVB say that it is the second best October in Guam tourism history. 113,526 tourists visited Guam in October. Japan visistor arrivals are down due to cancellations mostly from Japanese school groups that booked travel to Guam between September and December.
However, GVB says that events like the Guam Ko’ko’ Half Marathon helped to attract more visitors. These events and increased arrivals from South Korea helped Guam reach it’s second best October for tourism numbers. South Korean arrivals increased by 17% over the previous year. In fact the South Korean market made up 50% of the visitor market in October with Japan making up the second largest group with 30% of the market. The Japan market declined by 38% this October as compared to last year. However the Japan market is not the only market to decline. The U.S. market declined by 10.2%, the Taiwan market declined by 45.7%, the China market declined by 40.8%, and the Phillippine market declined by 28%. In fact the only market that saw an increase was the Korean market which increased by 17%. GVB will continue to market to South Korea at the upcoming Hana Tour International Busan Show in early December.
Meanwhile GVB is not giving up on the Japan market. The agencie and it’s tourism partners are planning Guam’s largest mega familiarization tour to date. At the end of November nearly 400 Japanese media and travel agents will vist Guam through the first few days of December. GVB is hoping to prove to the Japan market that Guam is a safe, family friendly and peaceful destination.
The Governor is also working on improving relations with Taiwan. He recently traveled there for a trade mission and encouraged different airlines to add additional flights to Guam. He also met with some Taiwanese investors who are eyeing some potential developments on Guam.
READ FULL RELEASE FROM GOVERNOR’S OFFICE BELOW:
113K tourists visit Guam during first month of FY18
A joint release from the Governor’s Office and Guam Visitors Bureau
“It’s amazing what we can achieve when we continue to work hard and focus on helping to grow the visitor industry. This administration is committed to working alongside the Guam Visitors Bureau and its partners for our island, our economy and our people.”
– Governor Calvo
Second best October achieved
Guam welcomed 113,526 visitors during the first month of Fiscal Year 2018. Events such as the Guam Ko’ko’ Half Marathon helped to attract more visitors and allow us to record the second best visitor arrivals for October in the island’s tourism history.
“A lot of hard work is put into promoting our island, and attracting visitors to participate in our events and activities, as well as learn more about our Chamorro culture and people. In the spirit of Thanksgiving, I just want to let our 21,000 tourism workers know how thankful Governor Calvo and I are for their service to Guam’s top industry. Let’s stay focused and let’s continue working together,” said Lt. Governor Ray Tenorio.
Focused on strengthening markets
Increased arrivals from South Korea, helped Guam achieve its second best October in visitor arrivals — despite decreases other markets.
South Korean visitor arrivals increased by 17% over the previous year. Guam now has six airline carriers providing service from Korea, with Air Seoul’s direct flights from Incheon being the most recent airline to launch this past September. Guam will also be represented at the upcoming Hana Tour International Busan Show in early December to further encourage travel from the Korea market.
“Our team has been working hard on recovery efforts in our source markets. The next few months will definitely be very busy as we speak to existing and potential airline partners, encourage in-country diversification and promote our events and campaigns to draw more visitors,” said GVB President and CEO Nathan Denight
Majority of the cancellations came from Japanese school groups that had planned to travel to Guam between September and December. However, Guam already welcomed several school groups that brought hundreds of students to the island as a sign of their commitment to peace and cultural exchange in the region.
Guam prepares for Japan MegaFam Tour
GVB and its tourism partners are preparing for Guam’s largest mega familiarization tour with nearly 400 Japanese media and travel agents anticipated to arrive on island by the end of November and stay through the first few days of December. The goal for the MegaFam Tour is for these visitors to experience Guam’s family friendly and peaceful environment, all while attending an expo of events and activities, and touring the island.
The MegaFam Tour is rolled into the promotion of deals tied to the 50th anniversary of the first flight from Tokyo to Guam in 1967.
Governor strengthens Taiwan relations
Meanwhile, Governor Calvo has put together a tourism taskforce with representatives from GVB, Guam International Airport Authority (GIAA) and Guam Economic Development Authority (GEDA) to help with recovery efforts.
The governor recently traveled to Taiwan for a trade mission accompanied by GVB, GEDA and GIAA. He spoke to different airlines to add additional flights to Guam, as well as met with Taiwanese investors that are looking to develop their properties on island. He reassured them that Guam is working to solve the H2B problem.