The Guam Visitors Bureau shared some distressing news during its board meeting Thursday afternoon.
According to GVB vice president Gerry Perez, when asked about their future travel plans, only 19 percent of Guam’s source tourism market visitors plan to travel in the next one to two years.
Moreover, compared to Korea (43%) and Taiwan (52%), a high proportion of Japanese (73%) travelers will not travel outside the country for vacation purposes until the pandemic ends.
“So that’s a big consideration in terms of really helping to shape the forecast for Japan,” Perez said.
Fortunately, Perez said Guam is doing relatively well when it comes to the three factors most considered by tourists when visiting a destination.
According to the GVB survey, low rates of COVID-19 cases (70%), advanced hygiene measures (65%), and vaccinations required for all visitors (45%) were the top three factors used when selecting a destination to visit across all three of Guam’s major source markets.
In addition, the majority of Guam’s markets (67%) were willing to pay a premium for implementing safety measures at the airport and adding a digital and touchless experience.