PATA: Guam Ranks as Third Most Favored Leisure Destination for Japanese Travelers


Guam – The  Pacific Asia Travel Association [PATA] has released the results of a survey which found that Guam ranks third as a favored destination for Japanese tourists.

According to the release, “Guam has emerged as one of the top five Asia Pacific destinations for travelers from Japan according to the Visa – Pacific Asia Travel Association (PATA) Asia Pacific Travel Intentions Survey 20101.”

According to the survey results, when asked to name the destination they would most likely visit in the next two years, 17% named Australia as their top destination, followed by Korea, 15% and Guam 10%.

Profile of Japanese Travelers

Preferred accommodation:                            3-star                 31%

Average trip duration:                                   3-5 nights 

Things most likely to pay extra for:             1. Food – 73%
                                                                     2. Experience new cultures – 48%

3. Exciting adventure activities:                    39%

Average budget for the next trip:                  $1,494 U.S.

[Source: Visa-PATA Travel Intentions Survey 2010]

The release quotes Iain Jamieson, Visa’s Country Manager for Guam and the Philippines, who says: “Guam is blessed with beautiful beaches, tax-free shopping and a diverse food culture that appeals to all ages and budgets. It comes as no surprise to that Guam is a favorite destination of Japanese travelers.”

The survey also gave an insight into the profile of Japanese travelers who plan to travel in the next two years.  These travelers are most likely stay at three-star hotels compared with other types of accommodation. They are also likely to spend, on average, more for good food and the opportunity to experience new cultures. The majority of them also plan their holidays abroad three to six months in advance.  

About PATA

The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with private and public sector members PATA enhances the sustainable growth, value and quality of travel and tourism to, from and within the region.