Regional ‘influencers’ in town for GVB event

Shop Guam Ambassadors and GVB President & CEO Pilar Laguaña take a group photo for the launch of the 2019 Shop Guam e-Festival. (GVB photo)

Seven social media influencers from China, Japan, Korea, and Taiwan are on the island this week to help boost the awareness of the Guam Visitors Bureau’s Shop Guam e-Festival launch.

According to GVB, these ambassadors have over 2.6 million followers across different social media platforms that include Instagram, Facebook, Tik Tok, YouTube, Weibo, and Naver.

The 2019 Shop Guam e-Festival influencers are Po Yan (Hong Kong), So Hee Nam (Korea), Ayaka Kawaguchi (Japan), Karen Okajima (Japan), Peter Su (Taiwan), Ruo Guam Nian Hua (China) and An Lan (China).

The influencers will also have a more immersive community experience hosted by some of Guam’s aspiring local talents.

According to GVB, the Shop Guam mobile app will continue to be the primary marketing toolkit to help GVB to promote our local attractions and offers. Since GVB launched the Shop Guam mobile app, it has achieved just nearly 200,000 total user downloads.

The app will again come with the iBeacon Bluetooth enabled proximity marketing technology and QR Code to send push notifications to the app users when they are near a participating merchant. GVB is also producing social media micro-videos featuring all the merchants and their offers in the campaign throughout GVB’s global social media network, including GVB’s Instagram Stories and TikTok China channel.

The Shop Guam e-Festival mobile app received the 2017 Pacific Asia Travel Association (PATA) Gold Award for the best mobile app category. In addition, the Shop Guam campaign supported GVB’s historic recognition as the first tourism office in the United States to win the prestigious President’s “E” Award for tourism export excellence.