“Our island has a variety of women sizing and all the women on Guam are so beautiful. At Blush, we’re proud to say that we carry everything from sizes 2 all the way up to sizes 26. So, we don’t discriminate,” Paeste said.
Guam – Visiting Blush Boutique is like stepping into the closet of your dreams.
From ball gowns to casual dresses and everything in between, Blush has a dress for every occasion.
“Blush was created out of a necessity,” explains Senior Manager Ranae Rapunzalan. “People were coming in for prom and the Red Ball and Christmas parties and we just didn’t have the supply for the demand.”
Before Blush, there was only Budget Bridal Boutique which sources beautiful wedding dresses from wedding boutiques all across the U.S. But after realizing the strong demand for special event attire, Blush was born.
And just ask any up and coming fashionasta and it’s a safe bet that she’s probably a fan of the boutique as well.
In fact, Blush has an impressive client list full of Miss Earth, Miss World, and Miss Universe contestants. But to fully understand why Blush Guam has grown in popularity with the pageant queens, we sat down Premier Stylist Rosco Paeste and Blush Senior Manager Ranae Rapunzalan.
“We try to build on clientele and relationships with our customers,” said Paeste. He added, “So, we make them leave with a feeling like ‘I want to come back to Blush!’ or ‘I want Blush to be the place where I look for my Red Ball gown, my Christmas party dress, or my friend’s wedding.’ And that’s what we try to entail when we make every single transaction a relationship.”
One glance at their social media pages and it’s easy to see how their grass roots advertising paid off with over 6K likes on Facebook alone.
“A majority of the time, a girl comes in because of social media and also word of mouth too. But social media too, because we do [Facebook] live videos where we feature dresses from Budget Bridal and Blush and they come in like two minutes right after the live is over. And we’re like whoa! This is freaky!” exclaimed Rapunzalan.
But perhaps, the secret to Blush’s devoted clientele has more to do with how well they treat each guest that walks into their boutique, and not just how beautiful the gowns are.
“Our island has a variety of women sizing and all the women on Guam are so beautiful, but they come in a variety of shapes. At Blush, we’re proud to say that we carry everything from sizes 2 all the way up to sizes 26. So, we don’t discriminate,” Paeste said.
Blush Boutique is located in Agana along Route 8. Their hours of operation are 11 am to 7pm and they’re open every day except Wednesdays and Sundays.