Guam – Staywell insurance unveiled its new home in Maite earlier this week. After 30 years of doing business on Guam, Staywell is rebuilding rebranding and reciprocating. In addition to unveiling their new headquarters in Maite the insurance company unveiled a new logo slogan and corporate social responsibility platform. The new building is two stories high and 17,900 square feet. It incorporates elements of feng shui and classical motifs with tropical wood veneers to signify culture, health and longevity.
“My employees had come to me to ask me if I would upgrade our building in Agana. I think this is a very important message from our employees. So, I started talking to our architect. Because they are professional, they know exactly our operational needs and my vision of this new building. So, they help us develop the new home for Staywell,” said Staywell President and CEO Chen Mack. Staywell’s employees should be fully moved into the new building by the end of this month.
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StayWell Insurance rebuilds, rebrands, reciprocates
Hagåtña, Feb. 16, 2018 – After 30 years of providing exceptional insurance coverage on Guam, StayWell Insurance is embarking upon a major rebranding effort that includes a new company headquarter, brand logo and slogan, and a corporate social responsibility platform.
StayWell’s New Home in Maite
“The building represents StayWell’s long-term investment in Guam’s future,” says Chen Mack, the company’s president and CEO. Modern and streamlined, the new two-story, 17,900 square foot building incorporates elements of feng shui and classical motifs and tropical wood veneers to signify culture, health, and longevity. The interior layout is woven around a central, curved stairway, which opens up onto a second floor main foyer space featuring a sitting Buddha statue in front of a slate wall. StayWell’s employees will make the move from their current building in Hagåtña to the new building in Maite in February 2018.
The StayWell Brand
StayWell Insurance’s mission is to help beyond expectations.
That’s one of the key messages StayWell wants to get across with its rebranding initiative, centered on a new logo. “The desire to rebrand was to emphasize the strength of the StayWell service” said Mack. StayWell fulfills its insurance promise by being the best at what it does and helping beyond expectations. The graphic elements of StayWell’s rebranded logo icon integrates circular elements that evoke inclusivity, belonging, and connection. These connective elements include the “S” and “I” within the logo, and hints at the number 8.
On Monday, February 19, StayWell will host a ribbon-cutting event from 10am to 12pm in Maite, Guam. The company’s new logo and slogan will also be revealed at during the event.
StayWell reciprocates and gives back
On behalf of the StayWell Guam Diabetes Foundation, StayWell Insurance is hosting an art auction. It will feature locally-grown artists including Frank Perez, Michelle Pier and Gino Datuin. Portion of the proceeds from the sale will be distributed to StayWell Guam Diabetes Foundation. The art auction will be announced during the company’s Ribbon-Cutting Celebration on Monday, February 19, 2018.
StayWell Guam Diabetes Foundation Gala
On Saturday, March 17, 2018, the StayWell Guam Diabetes Foundation will have its 1st annual gala at Dusit Thani Resort Guam. The event will feature award-winning singer and actress Vanessa Williams, with proceeds going toward the Foundation. “I humbly ask the community of Guam to join us, enjoy a performance by Vanessa Williams, and help us support the StayWell Guam Diabetes Foundation” said Mack. Visitstaywellguamdiabetesfoundation.org for more information.
About StayWell Insurance
StayWell Insurance, headquartered in Maite, Guam, is an insurance company with branches in Guam, the Philippines and Saipan. The Company’s mission to help beyond expectations informs its business decisions and growth strategy. It is intended to create value for customers, build relationships with customers and attract the best employees in the industry. Founded in 1986, StayWell has a 90-strong team aiming to be the best at what they do.