In light of Chamorro Month, T Galleria by DFS Guam renewed their Håfa Adai Pledge with the Guam Visitors Bureau on Monday morning at the shopping center in Tumon.
The pledge commits to embracing, promoting and perpetuating the island’s cultural identity by extending the spirit of Håfa Adai to all who enter the establishment.
According to GVB, DFS was one of the first to sign the Håfa Adai Pledge when the program began in 2009.
DFS always takes the initiative to renew their pledge each year as part of its Mes CHamoru celebration. This year, Managing Director for MidPac Guam, Saipan, and Korea Richard Gustafson signed the pledge and spoke about how welcoming the Hafa Adai spirit can be.
“It welcomes everyone. It’s something that originates from the island. When I look around this room there are people from all over the world here and every single one of them, I submit to you, has become a member of that spirit, carries it forward, adds their own twist to it and makes it even better. And that’s the wonderful thing about this spirit that I think we all as stewards have an obligation and responsibility to carry forward, which I know we will,” Gustafson said.
The Håfa Adai Pledge Campaign is a cornerstone of GVB’s local community branding initiatives and has seen exponential growth over the past 10 years.
Currently, more than 920 private businesses, government agencies and nonprofits, schools and other organizations have taken the pledge.