UOG Launches Economic Strategy for Guam: One Village One Product


The University of Guam has began a strategy to encourage Guam’s 19 villages to use locally grown resources to create products, goods, and services in order to enhance the island’s economic and cultural growth.   

Mangilao, Guam — Guam is rooted to the original Chamoru word “Guahan”, meaning “we have”.  That is exactly what the UOG School of Business and Public Administration focused on when developing a strategy to economically enhance the island with what it has.


A new map has been introduced to the island community, specifying the agricultural resources that each of the 19 villages produce for the island.  It’s all for the University of Guam’s One village One Product strategy where each village works together as a community to improve economic self sufficiency by producing signature local goods to gain sales as a business.  Farmers, mayors, historians, and residents gave input to develop the Guam OVOP Map to identify the culture, history, and nature of each village for this strategy.


Each Village is known for the following items:


Yigo: Ornamental Plants, Wood Art, Corn

Dededo: Herbs

Tamuning/ Tumon/ Harmon: Cultural Arts & Entertainment

Barrigada: Citrus Fruit

Mongmong/ Toto/ Maite: Taro

Hagatna: Chamorro Village

Mangilao: Pepper and Lettuce

Ordot/ Chalan Pago: Bamboo & Coffee

Sinajana: Historic Neighborhood Stores

Agana Heights:  Coconut

Asan/ Maina: Papaya

Piti:  Nature Trails

Santa Rita:  Flowers

Yona:  Breadfruit

Talafofo:  Banana

Agat:  Mango

Umatac: Yam

Merizo:  Crab, Tuba, & Pineapple

Inarajan:  Sea Salt & Batik Art



Local items are turned into anything from creative recipes, soaps, and handcrafted jewelry, to merchandise.  The principles of the OVOP strategy are to be Local yet global with products that reflect pride in the local culture; Self reliance and creativity of each village; and developing a resourceful community of people.


A Japanese Governor first introduced the strategy in 1979. It has been implemented internationally and other countries, like Japan, have seen it to be successful. The idea to introduce the strategy on Guam began in 2003 as OVOP Director, Fred Schumann, gathered research for Guam’s inventory of agriculture. 


Dr. Anita Borja Enriquez, Project Director of the UOG Pacific Center for Economic Initiatives, Dr. Annette T. Santos, Dean of Business & Public Administration, University of Guam, and OVOP Director, Fred Schumann spoke on behalf of the OVOP team project strategy today.


The OVOP team shared it’s benefits to help increase jobs on island, expand domestic and tourist spending, engage the community, limit import dependence and increase export potential.  Schumann says it will work cohesively with Guam’s 2020 tourism plan and encourage visitors to experience the villages.  A chance for people to see the Guahan, the “we have, in Guam.


For more information on the program email Guamovop@gmail.com or visit Facebook.com/guamovop page online.