Guam – Manuel L. Cruz III, a Communication major at the University of Guam, will be presenting his paper on Chamorro Cyberactivism at the 10th Biennial Conference of the Pacific & Asian Communication Association (PACA).
The conference will be held from June 24-26, 2014 at the Universitas Padjajaran in Bandung, Indonesia.
Manny’s paper, “I A’adahi: An Analysis of Chamorro Cyberactivism,” is based on his research project in CO491, the capstone course of the Communication Studies program. According to Dr. Beth Somera, CO491 instructor, “We are very proud of the acceptance of Manny’s paper for presentation to the PACA Biennial, which is the largest gathering of Communication scholars in the region. It is a tremendous opportunity for an undergraduate student, and it showcases the caliber of majors we have in the Communication program.”
Manny will be the second Communication major to present at the PACA conference, following Wai Yi Ma, who also presented a paper based on her capstone project at the 2008 PACA Conference in Kuala Lumpur, Malaysia. The paper of another UOG student, Vejohn Torres, was accepted for the 2012 conference in Seoul, Korea, but he was not able to attend the conference.
Manny received a $500 travel grant from the College of Liberal Arts and Social Sciences to help defray the cost of travel to the conference.
The analysis of the social media presence of Chamorro activist groups investigated the types of content each used to reach their audience, recruit new members, organize, and mobilize individuals to action.
Categories of content that can typically be found on Facebook pages, websites, and blogs concerning Chamorro culture, politics, and civil rights were identified on the premise that the content of these posts and messages, and the number of participants involved in each group accounts for the involvement and relevance of the group in the social movement sphere.
The results showed that, for the most part, Chamorro social media outlets are interconnected and supportive of one another regardless of differing agendas. The content of the groups’ messages online corresponded with their objectives and public image, although in some cases, the content posted was more varied than expected.