UOG workshop to focus on corporate and social responsibility

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Guam – The business landscape is fast-changing in today’s hyper-transparent world with social activism reaching its peak. Now, more than ever, people want the businesses and entrepreneurs to be socially responsible.

How to achieve social responsibility in a corporate setting will be the topic at an upcoming workshop presented by the University of Guam’s Center for Island Sustainability. It’s an action-oriented sustainable business workshop hosted by Jessica Marati Radparvar designed to help businesses and entrepreneurs come up with a sustainability strategy for their individual companies.

“When you think about sustainable business, corporate social responsibility, social impact, different companies call it different things, but basically we’re looking at a triple bottom line approach: people, planet and profit. And it’s about a company looking at it’s biggest impacts and that will vary from industry to industry. So for an apparel company, it might be human rights along the supply chain, it might be chemicals that are in your fabrics, it might be even how you’re marketing, whether you’re using a diverse range of models,” explains Radparvar on News Talk K57’s 4 Hour Phill.

The sustainable business workshop will be a continuation of discussions held during a UOG regional sustainability conference held in April 2018.

“There’s a 100 percent desire, there’s so much movement and momentum from companies that are just starting up but I think what’s also, or what I heard is that it’s difficult, it’s challenging, it’s unclear what the next steps are once you have this idea that you wanna do good, how to actually operationalize that so that your business can have an impact. So that’s what this workshop is designed to do to kind of bring companies from the idea to impact and to really be very, very practical,” she notes.

The workshop will be held, January 4, from 1 p.m. to 5 p.m. at the UOG School of Business and Public Administration Resource Center, on the second floor.

 

 

 

 

 

 

Continuation of conversations from island sustainability regional conference back in April

 

Sustainabile business movement

 

110 there’s a 100 percent the  desire, there’s so much movement and momentum from companies that are just starting up but I think what’s also, or what I heard is that it’s difficult, it’s challenging, it’s unclear what the next steps are once you have this idea 128 that you wanna do good, how to actually operationalize that so that your business can have an impact 134 so that’s what this workshop is designed to do to kind of bring companies from the idea to impact 140 and to really be very very practical 145

 

 

 

It’s challenging and difficult.. unclear what next steps are

 

Workshop is designed to bring companies from idea to impact

 

Workbook to go through and fill out… to have a roadmap for next steps

 

Will build a sustainability strategy for company

 

256 when you think about sustainable business, corporate social responsibility, social impact, different companies call it different things, but basically we’re looking at a Triple bottom line approach: people, planet and profit 310 and it’s about a company looking at it’s biggest impacts and that will vary from industry to industry 316 so for an apparel company, it might be human rights along the supply chain, it might be chemicals that are in your fabrics 323 it might be even how you’re marketing, whether you’re using a diverse range of models 328

 

Apparel company: human rights along supply chain, chemicals in fabrics, or marketing…

 

For media: Disney, corporate social responsibility… programming, putting out positive messages?

 

In an era of hypertransparency..

 

1118 and that’s a huge reputational risk 1119 like a bad day on twitter yea, a bad day on twitter, people like with picket signs, outside of the stores, 1128 and you see, we’re in this era of hypertransparency 1132 where like anytime a company does something that like some group doesn’t like there’s a big backlash, on twitter, on everywhere 1143 so it’s becoming even more of a reputational risk for companies not to make sure they have their ducks in a row 1149

 

Jessica Marati Radparvar